Fiskars Back-To-College Project

As part of my Brand and Marketing Internship at Fiskars, this project addressed a consumer gap in Fiskar's offerings by focusing on college consumers. Research from WGSN and Mintel identified the demand for reliable, fashion-forward, and functional tools suited for academic and dorm life. The analysis uncovered opportunities to create products tailored to Gen Z preferences, with strategies designed to increase visibility, promote sustainability, and drive engagement on social media.