Brand Strategy

Connecting Fiskars with college students through innovative product recommendations and consumer insights

Fiskars Back-To-College

Project

Repositioning Gingher for modern consumers through brand insights and market analysis

Gingher Brand

Analysis

Improving Trader Joe's customer connections with focused CRM strategies and insights

Trader Joe's CRM Strategy

Applying Hofstede's cultural dimensions to guide Chipotle's market entry strategy in Spain

Chipotle In Spain