Resume & Skills
Fiskars | Brand & Marketing Intern
June 2024 - December 2024 | Middleton, WI
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Led Back-to-College product recommendation strategy for college students, utilizing WGSN and Mintel data to develop new product offerings and increase brand awareness among Gen Z demographics
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Designed and executed #Fiskars375Sweepstakes campaign, developing a contest concept and structure to engage new audiences, driving over 3,000 entries and boosting profile activity by 2,750%
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Analyzed survey data from 600 U.S. consumers to evaluate product attractiveness and purchase intent, providing insights for product development and marketing strategies
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Developed rebranding and marketing activation strategies for Gingher, incorporating collaboration ideas and partnerships to differentiate the brand in the market and engage new consumers
Apartment Barcelona | Content Creation Intern
January 2024 - April 2024 | Madison, WI
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Produced 4 weekly TikTok, YouTube, and Instagram Reels, strategically targeting global travelers to maximize digital engagement and increase brand visibility for Apartment Barcelona
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Analyzed platform engagement metrics, identifying high-performing themes and refining distribution strategies to drive stronger connections with key audience segments
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Coordinated video production logistics, aligning content with brand messaging to create content that captured the attention of international audiences and supported rental services growth
Von Maur | Sales Associate
June 2023 - July 2023 | Madison, WI
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Performed weekly pricing and promotional tagging, identifying products for markdowns and ensuring alignment with inventory management
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Surpassed monthly sales goals by $30,000 in July through exceptional interpersonal communication, effectively building relationships and expanding the client base with 15 new clientele
UW-Madison School of Engineering | Office Assistant
February 2023 - May 2023 | Madison, WI
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Managed open houses, weekly seminars, and workshops to create meaningful connections and long-term engagement between students and industry professionals
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Coordinated event logistics for the Annual Review, a key networking opportunity for PhD students and professionals nationwide, enabling meaningful connections and collaboration
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Maintained and organized digital and physical records to enhance accessibility and document retrieval, improving overall operational efficiency
Skills
Data Analysis & Tracking
Google
Analytics
Design and Visual Storytelling
Adobe Creative Suite
Data Organization & Analysis
Excel
Design & Branding
Canva
Market Research & Reporting
Mintel
Trend Forecasting & Insights
WGSN
Education
September 2021 - May 2025
Bachelor of Science: Consumer Behavior & Marketplace Studies
Certificates: Digital Studies, Digital Media Analytics, Entrepreneurship